The Genuine Article

In a retail world of knockoffs, it’s reassuring to find a men’s clothing store stocked with quality, authentic brands.


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Genuine Brands

Unmistakably Authentic

Family Owned

Est. 2003

Uncompromised Service

With a personal touch

Our online collection

Man wearing european style shirt

Style update.


Shirts are the centre peice of any look. A fresh shirt can change the direction of your look – business or social, smart or casual.

Every season, refresh your shirt collection by adding a few shirts to the rotation. This will give new life to your existing classic pieces in your wardrobe such as suits, jeans, jackets.

Our collection of (addictive) brands like Olymp, Profuomo and R2 are perfect as they wear well with your business attire, with seamless transition to a more casual outing.

Consistent fitting with shirts is exteremly important. We constantly stock new styles in the same fittings. So, if you are happy with the fit, pick a new fabric and you are good to go.

Check out our online store for a selection of new shirts business and casual shirts that tick the boxes.


Winter Sale on now

Winter is leaving us leaving us…slowly. Pop in store for great reductions across winter jackets and coats, boots, and sophisticated knitwear.

As always, our latest shipments of new business and casual shirts, jeans and chino’s  – all from your favourite brands – will keep your wardrobe looking fresh.



Redefining Elegance

Our contemporary European menswear to take you from the beach to the boardroom and everywhere in between.

Discover Eurostyle

Since 2003, we have hand selected the best that Europe has to offer. We personally travel to Europe throughout the year to bring you the latest in menswear.

Our Service

We pride ourselves on giving uncompromising customer service. Our focus is providing a personalised service to each and every one of our customers.

Dear Customers

Our opening protocols during COVID 19 restrictions:

  • Our Newmarket store will be open per our normal operating hours. Customers are welcome in our store with social distancing measures in place.
  • The wellbeing of our staff and customers is our priority, and we are taking extra precaustions in store to ensure a high level of hygiene.
  • Our online store remains open 24 hours, we will be able to assist with any questions via email or 09-520 1460.

We value your business and your health.

Stay Safe.


Why Choose


From our splendid store at Rialto on Broadway in Newmarket, you’ll find everything you need to look great for business and leisure time. From tailor-made Giovanni suits to Alberto jeans and Lacoste polo’s, we’ll have you looking great for any occasion. See you in store soon! 

Alternatively, check out our online collection!